How many local car dealer commercials have you seen in your life where someone comes onscreen dressed in some wild costume screaming at the top of their lungs in an attempt to get you to buy a car from them? May not always be of the highest quality of course but there's no denying their fun quotient, if you will. "Although we cannot control what the players do on the field, we can have a huge effect on the overall fan experience."īut having fun is not limited to the bigger boys and girls in the brand sandbox- not by a long shot. We market sports a game…an entertainment entity."īrazer, who by the way carries with him the enviable title of Director of Fun & Games (hard to believe, Harry but that's his real title) for the Phillies adds that fun plays a vital role in the what happens off the field. "We are not in the business of curing life-threatening diseases or solving world peace issues. John Brazer of the Philadelphia Phillies: "For us, it’s paramount that we incorporate fun into our branding efforts," he said. Philadelphia Phillies: Logos 2.0 (Photo credit: PMell2293)
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